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(184/188)ENGAGE SEAT - (185/188)ENGAGE SEAT - Información no Financiera Complementaria - SEAT, S.A. en cifras (2015-2019) (186/188)ENGAGE SEAT - (187/188)ENGAGE SEAT - (188/188) Definición de la nueva cultura corporativa Uno de los principales retos que afronta SEAT en cuanto a la gestión del talento es adaptar las capacidades y actitudes de todos sus profesionales al nuevo modelo de negocio que está desarrollando la compañía. Para alinear ambos procesos, en 2019 arrancó un ambicioso proyecto de cambio cultural que, bajo el nombre de Cooltura, definirá cuál debe ser la nueva cultura de la organización y activará todas las herramientas y procesos necesarios para alcanzar el nuevo objetivo. “#ReinventingHR”, nuevo modelo de gestión del talento El desarrollo de esta nueva cultura es también uno de los principales retos del nuevo departamento de RRHH y Organización, reestructurado en 2019 con el objetivo de contar con una estructura menos jerárquica y más flexible. Para ello, el nuevo modelo facilita el trabajo por procesos, reduce el número de interlocutores y promueve la automatización de las tareas de menor valor.